AdDuplex is a cross-promotion network specifically targeted at Windows 8 and Windows Phone apps and games. You add our AdControl to your application and start serving ads for other apps. They serve ads for your app in return. The ratio is 8:10. This means for each 10 ads displayed in your app 8 of your ads will be displayed in other apps. The remaining 2 ads will be sold to support the service. The advantage of using adduplex is that it has a 100% fill rate. So it is often used as a secondary option to fill ad space if the primary ad network fails to deliver an ad.
You may consider using these as your primary ad networks
- Google AdMob for Windows Phone 8 which pays you per click on its ad
- Microsoft pubcenter which mostly pays you per 1000 impressions
- Vserv, popular in India with high fill rates and ecpm
Here’s how you could use AdDuplex in your app.
Step 1. Register for a publisher account on AdDuplex
First thing first. If you don’t have an adduplex account, register on
Step 2. Register a new app from your dashboard
Click on New App button in the dashboard to register a new app. We are building a Windows Phone 8 Silverlight application.
Enter the details for the app and choose an appropriate platform.
Once you create the app, note down the App ID which we will need while developing the application.
Step 3. Create a new Windows Phone 8 Silverlight app
Choose a Blank Windows Phone Silverlight template from installed templates and create a project.
Step 4. Add AdDuplex SDK to your project using Nuget
Next, add AdDuplex SDK to your project using Nuget package installer. You might want to see
Step 5. Add the namespace for using AdDuplex in MainPage.xaml
Add the namespace for AdDuplex on pages where you wish to display ads
Step 6. Add the adcontrol in your page
Now add the adcontrol in your page. Use the App id which you generated earlier.
- You can preview your own exchange ad by setting IsTest property to true.
- Make sure the whole AdControl is visible by verifying that it’s not obstructed by any other objects on your page.